Day: May 9, 2015

ResearchKit App Drawing Return Visits at Rates Rivaling Games and Social Media Apps

May 9, 2015

LifeMap Solutions, co-creators of the ResearchKit Asthma Health app [Direct Link], yesterday published a blog post detailing the success of the first few weeks of the app’s lifespan and how it has engaged its users in return visits as much as some social media and gaming apps on iOS. In the official ResearchKit blog post, […]

Read More

So That’s Why It’s Always 9:41 on Apple Ads

May 9, 2015

On all the ads for new Apple products, the time is always 9:41. If you haven’t noticed that yet, we bet you’re going to look for it from now on. People might think it has some strategic, coded meaning, but the explanation is pretty simple — and meaningful. The tradition started back in 2007, when Steve […]

Read More

Fitbit should fear cheap fitness trackers, not the AppleWatch

May 9, 2015

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! When the fitness wearable company Fitbit filed IPO papers Thursday, the first question that came to mind was: “Why now? The (potentially […]

Read More

22 Super-Useful System Tips for Mac OS X Yosemite

May 9, 2015

  View the full image Are you making the most of your Mac’s operating system and built-in software? If you’re running OS X Yosemite and you aren’t taking advantage of these 22 features, the answer is no! These handy pointers will save you time and make you more efficient, and they make things easier on your […]

Read More

OS X Yosemite: How To Make Mail Drop Work For You

May 9, 2015

One of the less-mentioned features of OS X Yosemite is MailDrop, a service that allows you to send large attachments. It isn't as dramatic as a user interface upgrade, but it still comes in pretty handy for larger files. Basically, MailDrop is iCloud storage for attachments up to 5GB. It sounds nifty, but there are […]

Read More