Continuing on with its stream of exclusive content, Apple Music is today premiering the video for Keith Richards’ latest single, “Trouble.” The video is exclusively available through Apple Music Connect on Keith Richards’ page on the artist-focused social networking site.
Because the video is shared on Apple Music Connect, it does not require an Apple Music subscription to watch. Designed to let fans connect with artists, Apple Music Connect’s content is all available for free and will continue to be free after people’s three-month free trials expire.
Exclusive video premiere of “Trouble” from Keith Richards (@officialKeef) is now on #Connect! http://t.co/A2hdB371cU pic.twitter.com/397EIQ0n8h
— Apple Music (@AppleMusic) July 27, 2015
“Trouble” is the newest single from Rolling Stones member Keith Richards, originally released in mid-July. The single is part of his upcoming album, Crosseyed Heart, which is his first solo album in over 20 years. The full album is set to be released on September 18.
Alongside the debut of the “Trouble” music video on Apple Music Connect, Keith Richards also did an interview with Zane Lowe on Beats 1 radio. It will replay tonight at 10:00 p.m. Pacific Time.
Apple uses exclusive content and interviews as a way to lure customers and distinguish itself from the myriad other music services available, and has premiered videos like Pharrell’s “Freedom” and Eminem’s “Phenomenal.” A recent rumor has suggested some of the exclusive videos Apple has offered, including Drake’s “Energy,” have been developed in-house with Apple working alongside artists to produce content for Apple Music.