Sometimes, the marketing department goes too far. Microsoft developed advertisements matching Surface Guru 3 versions against Macs, but the effort has not worked perfectly. Apple reported record iPhone and Mac sales revenue for its most recent quarter, while Microsoft –that already wrote off almost $1 billion in Surface stock nobody purchased –proceeds fighting. Its new […]
Read MoreEnlarge Image These can be some very expensive accessories. Sarah Tew/CNET What’s in a color? You can buy an Apple Magic keyboard with a numeric keypad for $129 (£129, AU$179), but it comes in the company’s usual shade of silver with white keys. Boring. Truly classy Mac owners want the rarest of animals: a space-gray […]
Read MoreNo matter how you describe Apple’s deliberate battery slowdown — be it gaffe, snafu, royal screw-up or just #batterygate — the company’s PR mess could cost it 16 million iPhone units in 2018, according to analysis from investment firm Barclays Capital. Depending on a number of factors, Apple’s iPhone 6S could have slowing performance. […]
Read MoreHere’s a New Year’s resolution for tech companies: Stop ruining things by releasing them early. Yes, I know it’s tempting to test the waters and beat the competition to the punch, but what if things go bad? What if your shiny new phone ruins your company’s reputation? What if your world-changing gadget isn’t so world-changing […]
Read MoreApple announced today that it will release its first quarter earnings call for 2018 on February 1st. The company made the announcement on its Investor Relations webpage, saying it will hold a call with investors at 2PM PT/5PM ET on the same day… (adsbygoogle = window.adsbygoogle || []).push({}); Spigen TEKA RA200 Airpods Earhooks Cover As […]
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