
Sometimes, the marketing department goes too far. Microsoft developed advertisements matching Surface Guru 3 versions against Macs, but the effort has not worked perfectly. Apple reported record iPhone and Mac sales revenue for its most recent quarter, while Microsoft –that already wrote off almost $1 billion in Surface stock nobody purchased –proceeds fighting. Its new entry, the Surface 3, looks to be an underwhelming item.
Known for its ubiquitous operating system and office productivity software, Microsoft is attempting to create a niche for its hardware. Unfortunately, the tablets do not compete all that well. At least one media representative who received a Microsoft Surface Guru 3 to track election outcomes chose to utilize the Microsoft device as an iPad kickstand.
The Surface 3 doesn’t even seem to be an iPad replacement. Out of the gate, iPads seem to possess three advantages over the Microsoft tabletcomputer. Let’s take a closer look. Performance

An Apple iPad two Air boasts a speedy A8X processor, an M8 movement coprocessor for magnificent images, and 16 GB, 64 GB or 128 GB of storage. The Surface 3 packs an underwhelming Atom processor and two GB RAM, with 64 GB or 128 GB of storage. At least one media report suggests the Apple’s entry-level iPad Air’s performance is 36 percent to 93% quicker compared to the new Surface OS
The iPad 2 Air, naturally, runs iOS. Therefore, iPhone users are familiar with the intuitive interface. It functions well with backend Exchange mail servers. IT departmentsipad air 2, many of which discovered the BYOD revolution (thanks largely in part to early generation iPads), are often already prepared to support the stage. Because the iPad utilizes iOS, a company’ previous iCloud, Apple TV, along with iOS program (and of course cellular device management system) investments are all immediately compatible. So, there’s minimal disruption in adding iOS within many enterprise environments.
The Surface 3, meanwhile, is powered by Windows 8.1. Organizations must update to the Surface Pro 3 to get the Expert business-grade OS, normally a Windows requirement for Implementing group coverage administration benefits.
And lest you believe it is unfair to tout an iPad above a Surface 3 since the iPad better leverages previous Apple technology investments, ” I say this. It’s not as honest than Microsoft’s touting the Surface’s built in kickstand as a reason to take into account the Surface Pro 3 over a Mac, particularly considering a MacBook Air does not require a kickstand.Resolution
IPad Air 2 screens are magnificent. That is 3.1 million pixels, even if you are counting at home.
The Microsoft Surface 3’s screen supports a 1920 x 1280 HD resolution. Thus, you can view more info at a glance in an iPad. While seemingly a little benefit, when fine, high-resolution images matter, the iPad excels. The iPad’s new production techniques lower inner reflectance, resulting in improved contrast and colour. In fact, Apple claims iPad Air two’s screen is the least reflective tablet in the world, meaning it’s easier to view and read.
Honest fight Instead of choosing the MacBook Air on its own ads, perhaps Microsoft should have compared the Surface to Apple’s iPads. In most scenarios, the iPad remains a much better bet for companies needing potent performance, the recognizable iOS platform, and more than competent images.
Which device do you prefer to your organization? Explain your reasoning in the discussion thread below.